DO
Dana Okonkwo
Founder · Director · est. 2014
“We sign people we'd want to sit next to on a thirteen-hour flight. The work follows.”
[ About · Est. 2014 ]
Asmall
agency
We sign for the next decade, not the next season.
[ Manifesto · 01 ]
Editorial first.
DANA was founded in a 4-floor walk-up in the Bowery by two bookers who had outgrown the megamill model. The thesis was small: represent fewer people, place them better, stay in the room when it matters.
A decade later, we're 26 talents across three cities. Every face on the list has closed shows, covered books, and shot campaigns we'd hang in our own homes. Nothing on the roster is filler.
We answer every submission. We tell our talents the truth. We send them home when they need to be home. The slow way turns out to be the fast way.
26
Talents signed
3
Cities · NYC · Paris · Milan
11
Years in operation
412
Campaigns in 2025
[ Founders · 02 ]
Bowery, NYC
IR
Iván Romero
Partner · Head of Bookings · est. 2014
“A booking is a one-line yes to a thousand decisions made in a quiet room.”
[ Offices · 03 ]
Three rooms.
We keep the lights on in three cities so we can put faces in the rooms that matter, in the time zones that matter.
- HQNew York40.72° N · 73.99° W
- EUParis48.85° N · 2.34° E
- RunwayMilan45.46° N · 9.18° E
New York
Paris
Milan
[ Clients · selected ]
Prada ·Loewe ·Mugler ·Saint Laurent ·Acne Studios ·The Row ·Vogue ·i-D ·AnOther ·Dazed ·Re-Edition ·032c ·Hermès ·Margiela ·Bottega ·Jacquemus ·Prada ·Loewe ·Mugler ·Saint Laurent ·Acne Studios ·The Row ·Vogue ·i-D ·AnOther ·Dazed ·Re-Edition ·032c ·Hermès ·Margiela ·Bottega ·Jacquemus ·
[ Press · 04 ]Selected coverage
- BusinessHow DANA Built A Slow Agency In A Fast Industry2024
- i-DThe Bookers Rewriting The Editorial Rulebook2023
- WWDInside DANA's NYC → Paris Pipeline2023
- VogueWhy Small Rosters Are Winning The Season2022